Although you’re probably already aware, it’s a good idea to use social media as a method of connecting to your target audience. You might wonder why some businesses and individuals are regularly able to gain momentum in the social media world while others seem to remain static.
More than likely, the answer lies in the ability to engage with the audience and keep them interested. Keep reading to learn some of the top ways to boost your social media presence by taking time to communicate with online followers and feeding them interesting content.
Offer Ways to Solve Problems
One great way to relate to users on social media is to approach a common problem and suggest solutions to fix it. That’ll show you’re able to be relatable, and that you have a clear understanding of particular issues. This strategy is even more powerful if a service or product you offer is the problem solver.
Present Simple Tips
Try improving engagement by making helpful suggestions as well. This could fit into the idea you’ve just read, but may be more effective if you focus on giving people knowledge that makes life more enjoyable. Make sure to format each bit of information with action words, so people will feel equipped to start making improvements right away.
Ask for Feedback
Whether you want to gauge the worth of a new product offering, or perhaps just want to know how to tweak your marketing strategies so they more readily cater to customers, it’s important to regularly request feedback from the audience.
Musicians frequently do that by posting previews of new material and then asking fans to make comments about it. Keep in mind feedback may not always be positive, but even if it’s not, you’ll still come away from the experience with valuable insight.
Furthermore, letting fans know you care about what they think fosters the impression you’ll use their opinions moving forward. Social media is all about communication, and it should go both ways. When followers feel you genuinely respect and care about what they have to say, that sentiment could work wonders for establishing long term loyalty that could translate into even more social media traffic.
Create and Share Relevant Content
The latest search engine optimization algorithms have focused on rewarding high-quality content. There has also been an emphasis on text and pictures that are shareable. Take care of both those ideals by regularly posting articles, infographics and videos that you believe will be of interest to the people who keep tabs on you through social media.
When you do that well, it could eventually mean your social media fans feel compelled to share the material across their own networks, in turn helping increase your online visibility and reputation.
To get ideas about topics that are worth covering, pay close attention to the things that have captured attention in the social media realm at large, plus what has created a buzz amongst your fans. Don’t be afraid to share pieces of great content you didn’t have a hand in creating, but are in line with your niche. That might help you build a supportive network of peers who appreciate that you’ve taken the time to promote their work, and they may return the favor in the future.
Everyone likes to win things, and you can tap into that desire with a social media contest. Although the specifics will vary depending on the focus of your goals, it’s always a good idea to make it easy for people to share details about the contest with friends. In exchange for doing so, give participants the chance to earn extra entries by willingly sharing your posts about contest updates.
Also, make sure to promote the contest frequently enough to create a sense of urgency without going overboard and causing people to feel annoyed. After a contest is finished, don’t forget to follow up with participants by asking them what they’d like to see the next time you offer a social media competition.
Don’t Avoid Evergreen Material
Now that there’s such an emphasis on timely content, it has caused some people to avoid writing evergreen topics, or in other words, those that will be interesting across extended spans of time. Current content is important, but it’s also smart to develop timeless pieces you can post when you’re not sure which emerging subjects to spotlight.
While this is not an exhaustive list of ways to connect with fans on social media, it’ll get you off to a good start and encourage you to start thinking about making changes that resonate with fans and help grow your audience.