With the constantly changing Google algorithms, SEO techniques and tactics have changed over the past couple of years. Consequently, SEO for small businesses in 2019 is more about quality than quantity in terms of a fully functioning and clean website, fewer links of higher quality, better content and a digital platform for organic growth of product, service and brand believers.
SEO for Small Business
SEO for small business
The small business SEO apocalypse is here…
Before implementing any SEO tactics, small businesses are first ensuring that their websites are functioning correctly so as to eliminate obstacles to being found in a search.
Optimizing the website in terms of page speed for quick loading is vitally important as is making sure there are no orphaned pages. Large websites can turn to online sitemap generators to stay on top of this.
Be sure that there are no inconsistencies in business name, address or phone number as search engines might list the differences as separate establishments. This can hurt SEO as well as the brand and confuse the consumer.
In 2014, small businesses are beginning to understand the importance of developing a digital platform. This is the organic development of a group of brand evangelists that spread the word and help promote, and if necessary, defend your business. Building that platform starts with content.
Original and useful content will always be king, and that has never been more true than today. From articles to blogs and beyond, content must be unique and not stolen from other websites. Setting up a blog is an important aspect of SEO and digital platform development.
Small businesses are learning that it must contain information useful to the target market.
From tips and tricks to industry insights that affect consumers, small businesses can use their blogs to become thought leaders in their niche or industry. The blog can be a platform for answering questions and providing advice to customers. Linking your website, blog and social media presence (Facebook fan page and Twitter account) are part of helping to create that platform and are links that will remain important in the future.
Quality Over Quantity
While links are still a vital part of ranking high in the Search Engine Results Page (SERP), it is about quality links that build recognition organically.
For instance, businesses should build relationships with other bloggers in the same area of interest as their business niche by following them on Twitter, “like” them on Facebook and interact with them by asking questions and providing them when appropriate to build relationships. Guest blogging is also an important SEO opportunity as it can broaden the fan base and build relationships.
When it comes to SEO campaigning, consider instructional videos to place on the website, blog or social media sites such as YouTube and Facebook. Finally, small businesses are becoming part of the greater Google universe by getting themselves listed in Google+, Google+ Local, etc., configuring authorship and, registering in Webmaster Tools.
In 2019, it is attention to the fundamentals that will provide the biggest SEO bang. Today as it has been in the past and as it will be in the future, SEO is the slow and steady race to reach website visitors where they are with things that interest them.
Those small businesses that work at this organically with an eye towards quality rather than quantity will survive and thrive.